Vern Fonk - Tacoma Auto Insurance

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Vern Fonk (ca. 1931-2006) was a Seattle entrepreneur best known for founding Vern Fonk Insurance, a high-risk auto insurance agency with seventeen offices, servicing Washington, Oregon and Idaho.

Vern Fonk Insurance is well known in the Pacific Northwest region for its humorous and off-color television commercials, which generally appear on local late-night television and have run since 1994.


After Fonk's retirement in 1995, Vern Fonk Insurance was owned by his son-in-law and daughter, Kevin and Rene Mulvaney until they sold the business in 2010 to New York-based Confie Seguros, as part of that company's plans to become the first nationwide insurance distribution company primarily dedicated to Hispanic consumers.

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Death

Vern Fonk died of a blood infection in 2006.


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Legacy

The commercials, which typically parody movies and TV shows as well as other Northwest personalities, were usually written by and starred Rob Thielke, manager of the Fonk agency office in Everett. Due to Thielke's prominence in the ads, he was commonly believed to be Fonk himself. The company's slogan, "Remember to honk when you drive by Vern Fonk," ends each commercial. KCPQ, a FOX television affiliate in Seattle, put together a collection of Vern Fonk bumpers for JOEtv.

Rob Thielke died August 16, 2015 after a long battle with cancer.

  1. ^ Young, Bob (2006-06-09). "Vern Fonk's insurance ads became an icon in Seattle". The Seattle Times. Retrieved 2009-12-22. 
  2. ^ "By night he's a wacko in TV ads". Seattle Post Intelligencer. 3 August 2006. Retrieved 2010-02-02. 
  3. ^ "Rob Thielke, president and recognizable face of Vern Fonk Insurance, dies". KCPQ Q13 FOX News. Q13 FOX News Staff. 18 August 2015. Retrieved 18 August 2015. 


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